DESIGN THINKING FOR BUSINESS

Overview

To create a culture of innovation in your organization, you need to uncover innovation opportunities:

• looking at problems and situations with a user-centric mindset

• searching for alternatives to your existing solution paths

• embracing an experimental attitude to discover what is truly useful, feasible and viable for your customer, user or service partner 

Design Thinking is a transformational framework that helps organisations develop products, services and experiences that connect and relate with customers.

Design Thinking has become increasingly important in organisations aiming to understand and master their competitive advantage by using a methodology widely used in innovative corporations and successful startups.

 

Objectives
By the end of this course, you will be able to:
o    Understand problems from a user perspective, finding meaningful purpose behind any innovation
o    Learn need ways to uncover insights behind what users need and desire

o    Learn strategies to enable creative ideation

o    Learn to design, evaluate and execute iterations, prioritizing preliminary ideas according desirability, feasibility and viability

o    Learn how to lead transformation in your organisation by efficiently engaging in the process of becoming more innovative

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